![]() Over the years, Petty and Blackmagic would move on from just video capture cards and into video editing software. Credit: Blackmagic Design Making Color Technology Affordable It was all about meeting the demand of creatives and not just creating a product to sell.īMD's bread and butter. ![]() Even as it has grown and developed into a holistic video tech and gear company, the brand really does stay true to its roots and core principles, which Petty based on his earliest days of working in a small television studio. Speaking personally, it’s cool to see Petty talking about BMD’s origins so candidly. ![]() As demand for their original product grew, Petty and BMD ventured into other areas adjacent to these color and video editing needs. ![]() BMD’s first product was a video capture card for macOS called the DeckLink, which was used to offer uncompressed 10-bit video for early video editors and colorists. ![]()
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